How it works

The point is not to keep yet another events calendar — there are plenty of those, each holding a piece of the picture. The point is that information about an event gets collected once, in plain words, and then helps everyone it concerns: the person deciding where to go, the driver deciding where to wait, the pub deciding how many staff to roster.

1. 1

   Write one sentence

   No forms, no fields, no account. “There is a village fair on Saturday from two in the afternoon.” That really is enough — write it the way you would say it out loud, including the half-details, because the odd ones are usually the useful ones.

2. 2

   The system reads it

   It works out what the event is, what type it is, where it happens and when, and turns “tomorrow” or “eight in the evening” into a real date and time. It fills in nothing you did not say: what is missing stays empty, and you get asked rather than guessed at.

3. 3

   A person checks it

   Every event is read by a human before it appears anywhere — us, not an algorithm. That is why nonsense and adverts do not get through, and also why publishing takes a while rather than being instant. We would rather have a short list that holds up than a long one nobody trusts.

4. 4

   The record starts working

   From then on the same event serves whoever needs it: a visitor looking for something to do this weekend, a driver working out where people will be leaving from at midnight, a business nearby setting its shifts. Each of them sees a different cut of the one record you wrote.

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